Visible Confidence with Vitamin C

Table of Content

Visible Confidence also Comes with Knowledge

Aging: Its Effect

Did you know?

Sun exposure is the major cause of premature aging. 80% of facial aging is believed to be due to chronic sun exposure.

If life is about change, the skin is proof. Skin changes are the most visible signs of aging.

Aging is a process of progressive decrease in the functioning and reserve capacity of all the organs of the human body, including the skin. There are two distinct types of aging: intrinsic aging and extrinsic aging.

Intrinsic aging is the natural aging process.

Extrinsic aging is caused by external environmental factors like chronic exposure to the sun, smoking, excessive alcohol consumption, poor nutrition, repetitive facial expressions, sleeping positions, etc. Most of the aging occurs due to sun exposure and is called photoaging.

Visible signs of aging and photoaging are dry skin, dull complexion, rough texture, fine lines and wrinkles, and age spots.

Antioxidants: Its Importance in Skin

Did you know?

Vitamin C is the most important antioxidant in the skin. Even small amounts of sun exposure decrease skin levels of vitamin C by about one-third.

Sunlight and other factors such as smoking and pollution generate oxidants, that damage the proteins and lipids in the skin and alter the skin. This results in premature aging or photoaging.

Antioxidants protect the skin against these oxidants and prevent premature aging of skin.

Vitamin C (L-ascorbic acid) is one of the most important and effective antioxidants in the skin. But, exposure to sunlight and environmental pollution actually depletes vitamin C from the layers of the skin. So, the skin must be continuously supplied with Vitamin C.

Vitamin C: Direct Application on Skin

Did you know?

The level of vitamin C in the skin after local application of 15% vitamin C serum is 27 times more, which could be attained with vitamin C given orally.

Vitamin C is the body's major antioxidant and is vital for beautiful and healthy skin. We humans lack the ability to produce vitamin C.

We obtain vitamin C solely from our diet - citrus fruits, black currents, and red peppers and other leafy green vegetables.

Oral supplementation with vitamin C does not reach the skin in adequate quantities.

Therefore, the most effective method for replenishing vitamin C in the skin is to apply it directly to the skin.

Vitamin C: For the Skin

Did you know?

L-ascorbic acid is the most bioactive form of vitamin C.

Rejuvenating the skin by constantly replenishing vitamin C stores can, therefore, help maintain healthy, younger-looking skin, especially as we get older.

  • Oxidants damage and cause aging of the skin
  • Vitamin C, being an antioxidant, neutralizes these oxidants and lessens or prevents the signs of aging skin
  • UV exposure produces oxidants and also causes redness
  • Vitamin C deactivates the UV-induced oxidants and also decreases the redness
Collagen synthesis
  • Collagen is a protein present in the skin that provides support and strength to the skin. In aging skin, there is a decrease in collagen, which leads to the development of finelines and wrinkles
  • Vitamin C helps in collagen synthesis and improves fine lines and wrinkles
  • Superficial parts of the skin contain lipids (fats), which are apart of the moisture barrier. This moisture barrier maintains the water content in the skin and prevents dryness. As we age, the skin produces less lipids and this leads to skin dryness
  • Vitamin C helps in the synthesis of these lipids and, thus, helps to maintain the moisture barrier and prevent dryness of the skin
  • Melanin is the pigment that imparts colour to the skin. In aging skin, there is an increase in the melanin production in certain areas, which gives an uneven skin colour with dark spots and patches
  • Vitamin C suppresses the excess melanin formation and gives an even colour to the skin

Vitamin C: Serum Advantage

  • Serum is widely acceptable compared to creams
  • Serum is mostly water based and light, hence most skin types can use it
  • Serums are able to penetrate deeper into the skin layers and deliver its collagen stimulation benefits and protect the skin

All About VC15

VC15 is the first vitamin C serum in India. It contains active form of vitamin C i.e. L-ascorbic acid at a concentration of 15%. It is well tolerated and a stable formulation.

Patients with signs of photodamaged/aging skin (dryness, dull complexion, rough texture, fine lines, deep wrinkles, age spots) and melasma/ hyperpigmentation can benefit from VC15.

One should use 7 to 10 drops of VC15 once daily, morning or evening, but regularly for minimum of 3-6 months or as directed by your dermatologist.

VC15: The Ideal Vitamin C Serum

  • 27 X higher concentration in the skin with topical vitamin C 15% serum
  • 15% concentration for better percutaneous absorption
  • pH of 2.4 for better percutaneous absorption
  • Stable formulation for better activity
  • Non-irritant and non-comedogenic


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